What is SEO? and How to do SEO for Website?

What is SEO ? and How to do Search Engine Optimization ?

Every Blogger has question What is SEO ? and Why it is necessary for a website or Blog?

And blogger  always search that why am I not getting traffic on my website?

If you are selling product online, doing business online and you are writing content through blog or website and you are also using right keyword to make searchable . But what is the benefit if you are not getting people to your product , not getting right customer to your business, not getting people to read your content . It will be worthless if you don’t have user on website or blog. 

It is happening because your blog or website is not ranking on google top search engine result page (SERP) due to not right  SEO.  

Thus we need to do optimize our blog or website so it will be rank , is called SEO.

What is SERP ?

What is Search Engine? : It is the platform(Program) where user search his query and get number of result through searching keywords for example Google, Yahoo, Bing, DuckDuckGo, Baidu, Ask.com, Wiki.com, twitter, gibiru etc.

What is SEO?

SEO ( search engine optimization ) it is process to rank our website on google top ranking result (SERP)  by which we can get number of visitors .

SEO is not only one line code actually it is the complete process to optimize our website design, content, code, certain keywords, heading, meta description etc. And SEO is not only one day process it is ongoing process to rank our website.  

Importance of SEO

•           99% internet users search their queries through search engine and they select their result from only top of the result page by search engine.  And if you want that user visit your page then you have be come on first result page , it is only possible by SEO
•            Generally User trust on top result by then website automatically get trusted website of users.
•           SEO increase your website usability.
•           SEO increase traffic to your website i.e. more customer
•           SEO will grow your business more and more by better SEO techniques.
•         Social Media is also good platform to advertise your website to make better SEO.

Types of SEO:

1) OnPage SEO

2) OffPage SEO

OnPage SEO: OnPage SEO is relaed to directly your blog or website. Please make sure while designing your website or writing content to the blog.

- Design of Website should be user friendly (Use better template to design)

- Use Proper keyword related to blog.

- Content should be proper explaining and not copyrighted.

- Use keyword on proper places like Title, Meta Description, Heading, Alternate Text.

- Google find your content by keywords.

Website Speed: When user search data on search engine and get your website link from SERP then website opening speed should be faster.
Because of survey user does not wait more then 5 to 6 second to open page otherwise navigate to other link and you may lose your visitor.

To maintain good opening speed please carefully follow our steps -

-Use simple and attractive theme.

-Don't use more then 2 high qualities video.

- Don't use much more plugin.

Proper Title Tag: Write Proper title tag of your page regarding the content. Because when user visit
your page and easily understand about your article.
Don't use more then 5 words in Title tag.

For example: What is SEO? How to do Search Engine Optimization?

Navigation: Website navigation from one page to another page should be faster.

Domain Name: Select website domain name smaller and related to the your website content. For example if you are making a website regarding to Tours and Travels then it must be related to travel like xyztravel.com

Alt Tag : Always use images in your post because you can get more traffic using images and never forget to write alt tag for every image. Most important alt tag always related to images. 

For example if your image showing " Tajmahal " then alt tag must be "Tajmahal" because google search content also on the basis of image alt text. 

Content: As we know without content you can not have traffic to your website. Your content should be in detailed with correct information. Content should not be copied from other website or blog. Because google automatically identified copied content.

Content always more then 1000 words. If it less then, Ok but should be in proper format with complete knowledge.

Use h1, h2, h3 proper heading tag in content when you are making heading inside the content.

Writing article use related or similar keyword of your blog. Also bold important keywords in your blog.

OffPage SEO: OffPage SEO is completely outside the blog or website. It is the process of submission your website link to the famous blogs into comment section, submission into youtube platform.

Offpage SEO is advertise your blog to social media like Facebook, Instagram, twitter etc. Submit your blog link to these social media platform. Because you can get more visitor from these big platform.

How to do OffPage SEO? There are few techniques for offPage SEO . Please follow the below step.

1. Google Search Console : Submit your website to google using google search console . There are few steps please follow them in google search console. these are very important steps to get your website into google search result page.

2. Sitemap File: Generate your website sitemap file and submit to the google search console.

3. Verify your Website: Under google search console submit your website by adding property into left side of the page. then verify the website by adding robot.txt file.

4. Social Media Submission: Make a Profile of your blog or website on social media like Facebook, google+, Instagram, twitter, LinkedIn etc and submit your website link.

5. Bookmarking: Submit or Bookmark your website's page or post on Bookmarking website.

6. FAQ Website: Submit your website link into comment section of Feedback and Query website like quora.com , stackoverflow.com etc.

7. Blog Commenting: Go to the related website of your blog and comment with your website link.

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